Alasdair has worked in research since 1991 – the first decade in the UK before settling in Australia in 2001. He was previously a Director of Jigsaw Strategic Research
Alasdair is an experienced qualitative and quantitative researcher. He has extensive expertise in telco, B2B, media, retail and financial services. He looks to deliver accessible, pragmatic, commercially valuable work to clients
He specialises in segmentation, brand development and customer satisfaction and enjoys considering innovative ways of tackling research challenges
Companies Alasdair has worked with in Australia include Optus, Telstra, Vodafone, News Ltd, Commonwealth Bank, Diageo, ABC, SBS, BT Financial, IAG, Real Insurance, Fetch TV, Canon and Epson.
Alex Sweeney Director
Alex started his research journey in 1997. Prior to establishing Clarity, Alex was a Director of Client Consulting with The Leading Edge, and has also worked at Jigsaw Research, Consensus Research International and Ipsos-MORI
He is an expert in working with research findings to deliver clarity, insight and direction to clients. He is an experienced quantitative and qualitative researcher, working primarily in the UK and Australia, with studies running across multiple countries
Alex’s specialisms are in B2B, IT, telco, finance, media and sports research, working with clients as a trusted adviser and extended part of the team
Alex has worked with brands such as Vodafone, Microsoft, BT, BlackBerry, Commonwealth Bank, Qantas, Optus and American Express.